Decoding 2024: What trends will shape the travel advisor landscape?


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This week on Trade Secrets, co-hosts Emma Weissmann and Jamie Biesiada gaze into their crystal balls to reveal what 2024 might hold for the travel agency community. They share what's in and what's out for this year, along with major trends that will shape the advisor landscape. They'll even share some resolutions for themselves and for the podcast.

Here's a preview of what's in and what's out, according to our hosts.

Emma's "in for 2024" list:

  • Using a travel advisor!
  • High prices for both accommodations and airfare.
  • Europe: Italy, Greece and Portugal are all hot spots.
  • Group and event travel.
  • River cruising for younger generations.
  • Authentic, immersive experiences.

Emma's "out for 2024" list:

  • Peak-season travel (book shoulder season!)
  • Last-minute trips (book early!)
  • Leaving sustainability out of the conversation.
  • Working to the point of burnout.
  • Being afraid of technology that can actually help business.

Jamie's "in and out for 2024" list:

  • In: Being a traveler. Out: Being a tourist (credit to Signature Travel Network's Ignacio Mazza)
  • In: 201 destinations. Out: 101 destinations (credit to Jetset World Travel affiliate Sarah Sullivan)
  • In: Slow travel. Out: The quick, cram-it-all-in trip
  • In: On-time flights. Out: Flight disruptions (fingers crossed)
  • In: Business and first class. Out: Economy (this is an aspirational joke for Jamie, who almost always flies economy)

Further resources

Trade Secrets episode on burnout, balance and more

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