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Produced in partnership with research company Phocuswright, our annual Travel Industry Survey examines nearly every aspect of travel agency business: What type of travel they're booking, who their clients are, demographics, business models, how much travel they book in terms of sales figures, how much money they make from those travel sales, marketing tactics, social media, concerns and future outlook.
On this episode we're going to take it a step further. Host Rebecca Tobin delves into the data with Johanna Jainchill, who helped architect and publish the survey, as well as retail editor Jamie Biesiada, who has a finger on the pulse of the agency community. We'll take the data and weave in anecdotes, examples and trends; tie chart findings together; and connect the dots to show how these findings manifest themselves in the real world.
This is part of our Best of the Folo series while new episodes are on break. This episode was recorded Friday, Nov. 17, and has been edited for length and clarity. We'll return with new episodes in February.
Related reports:
The Travel Industry Survey